The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services. Brian Tracy
About This Quote

In the world of business, the ability to provide a product or service that customers will pay for three or four or five times over your costs is what makes a successful company. In the real world, businesses must produce a product or service that people will actually pay for, not just sell at a price high enough to cover their costs.

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